Bob Freeman Motors
About this opportunity
Established Townsville Automotive Business – Trading Since 1980
Acquire a long-established Townsville automotive servicing and repair business with a history dating back to 1980, broad service capability and a substantial workshop and equipment base.
Operating from Townsville’s Garbutt industrial area, Bob Freeman Motors services a diverse range of vehicles and is equipped to handle light, heavy and fleet vehicles, together with trucks, trailers and caravans.
Business Story
Bob Freeman Motors Townsville presents an opportunity to acquire a long-established automotive servicing and repair business with a trading history dating back to 1980.
Operating from Townsville’s Garbutt industrial area, the business has developed a broad automotive service offering extending beyond conventional passenger-vehicle servicing. Its capabilities include mechanical servicing and repairs across light, heavy and fleet vehicles, together with truck, trailer and caravan work.
The service offering includes logbook servicing, mechanical repairs, brakes, clutches, gearboxes, automatic transmission servicing, fuel injection, diagnostics and other general automotive work. The business also currently provides Approved Inspection Station services across light vehicles, heavy vehicles and trailers, adding another established service capability to the operation.
A key feature of Bob Freeman Motors is its ability to accommodate larger vehicles. The substantial workshop area provides capacity for heavy vehicles and is supported by multiple vehicle hoists, including a four-post truck hoist and two-post hoists. This gives the business the physical capability to service a broader vehicle market than a workshop focused solely on passenger vehicles.
The sale also includes an extensive range of workshop plant, equipment and specialist tooling. The equipment base includes heavy-duty transmission and truck jacks, workshop press, engine crane, engine stands and heavy-vehicle sockets, together with scan tools, brake-testing equipment, compressors, charging equipment, A/C-related tools, workshop benches and storage.
For an experienced mechanic or workshop operator, the opportunity provides a pathway into business ownership under an established Townsville automotive name, supported by substantial workshop infrastructure and a diverse service capability.
For an existing automotive business, Bob Freeman Motors may also provide a strategic opportunity to expand into Townsville, add workshop capacity or broaden existing capabilities into heavy vehicles, trucks, trailers and caravans.
After more than four decades of trading history, Bob Freeman Motors brings together an established local automotive identity, broad mechanical service capability, a heavy-vehicle-capable workshop and a substantial equipment base.
Offered at $250,000 WIWO, this is an opportunity to acquire an established Townsville automotive business with the infrastructure and service capability already in place for its next owner.
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Denny brings a distinguished career spanning corporate management, national and international FMCG organisations, and hands on ownership of multiple small businesses. His background includes extensive experience in operational management, sales and marketing leadership, franchise management, and the successful ownership and operation of motels, courier services, and supermarket businesses.
Recognising a gap in the market for a communicator with deep operational insight and genuine commercial understanding, Denny established his business broking practice in 2007. Drawing on decades of combined corporate and small business experience, he has elevated the standard of business brokering through the creation of the Business Sales Group—comprising of NQ Business Sales, CQ Business Sales, FNQ Business Sales and SEQ Business Sales.
Today, the Business Sales Group operates as a highly automated, technology driven organisation, delivering exceptional reach, rapid response times, and a consistently professional product. This modern platform has set new benchmarks in efficiency, presentation, and buyer engagement.
Denny’s focus remains unwavering: to support both sellers and buyers throughout the transaction process and deliver outcomes that are fair, transparent, and commercially sound. He continues to grow the business footprint while embracing the latest technologies to ensure clients receive a premium, high quality service.
Elliott Millar is a business broker dedicated to making the sales journey clear, supported, and stress free for business owners. With five years’ experience as a Marine Engineering Officer in the Royal New Zealand Navy — including a secondment to the Royal Australian Navy — he brings a calm, structured, and dependable approach to every transaction. His background “supporting engineering teams in the management of critical naval assets” shaped his ability to stay composed under pressure and guide people through complex processes with clarity.
Elliott’s focus is simple: ensure clients feel informed, understood, and confident from the first conversation through to settlement. He breaks the sales process into clear, manageable steps, sets realistic expectations, and provides steady guidance so owners never feel overwhelmed or uncertain.
He works closely with clients to understand their goals, prepare their business for market, and present it in a way that reflects its true strengths. His people first leadership style — developed through mentoring teams and coordinating high stakes operations — ensures every client receives patient communication, thoughtful advice, and consistent support.
Whether managing enquiries, coordinating with buyers, or facilitating a smooth handover, Elliott prioritises transparency, communication, and a positive experience for all involved. His commitment extends beyond completing a transaction; he aims to make the entire process easier, more comfortable, and genuinely supported.
Elliott’s promise to his clients: clear communication, steady support, and a sales process that feels manageable every step of the way.
Phil started his working career in purchasing with large and multi-national companies in Sydney.
A family relocation to Bowen in 1974 was the catalyst to owning his own business.
Phil has been in various businesses from Pest Control to Delicatessen/Takeaway and has for the last 39 years built a wholesale business that has served Bowen, Whitsundays, Mackay and the Coalfields, from 1 truck and himself to 6 trucks and 15 employees.
This has given Phil a very solid knowledge of the area from Bowen to Rockhampton and what it takes to thrive in business there.
Phil has a strong knowledge of business and business practices built through the process of growing his own business as well as time spent on State Franchise Council and dealing with the many changing government policies in those 39 years.
The process of selling his own business has shown Phil the real need for a locally based business broker, easily contacted and heavily focused on the Central Queensland area, which has led to his involvement in CQ Business Brokers.